THE ALLURO Story

I launched my first lemonade stand when I was 7.  I didn’t make much, but I was able to buy pretty much anything I wanted for me and my best friends at the ice cream shop.  It may not have been that exact day, but it was pretty early on that I  knew the path of an entrepreneur was for me. 

When I was 19, I humbly sold clothes at music festivals from the the trunk of my car.  At age 20, I sold my first business for 6 figures.  At 25, I was able to build an e-commerce business with yet another exit.  I’ve been fortunate enough to travel to 45 different countries and live on multiple continents.  I even built up a modest social media following where I had the opportunity to meet some amazing people and learn about different women from all over the world.  

Why am I telling you all of this?  Well Alluro and I recently crossed paths and well… it was love at first sight. I knew immediately she was different.  It’s a cause I feel deeply connected to.  A brand dedicated to empowering and enhancing, not just concealing.  Every woman knows what it's like to feel bloated, flipping out about what to wear (or what not to), not fitting into jeans that fit yesterday, or just straight up lacking confidence. I’ve been there, and it's why I see Alluro as more than just shapewear; it’s a tool for empowerment. Every girl knows “A good outfit is power.”

With Alluro, my aim is to bring in new ideas and technology for making our products even more comfortable, affordable, and inclusive, while still maintaining what has made this brand so successful already. 

The desire to feel confident and beautiful in one's skin is universal to all women.  Thank you for being part of this journey, and I can't wait to see where we go together.  We will strive to ensure that when you shop here, you leave feeling nothing short of drop dead gorgeous and confident.

Cheers 🥂 to all you ladies,

Qirra Hannah…but you can call me Q